Complete MBA course Strategy
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Complete MBA course Strategy
Downloaded from 1337x.txt06 Marketing and Business Strategy010 Topic 9 Amazon business model.mp4 - 303 MB001 Business Strategy Overview.mp4 - 9.85 MB002 Topic 1 Functional Level Strategy.mp4 - 9.2 MB003 Topic 2 Market Structure.mp4 - 15.5 MB004 Topic 3 Porter Five Force Model.mp4 - 27 MB005 Topic 4 Market Follower Strategy.mp4 - 5.69 MB006 Topic 5 Market Challenge Strategy.mp4 - 25.7 MB007 Topic 6 Samsung horizontal and Vertical Integration.mp4 - 10.1 MB008 Topic 7 Economy of Scale and Economy of Scope.mp4 - 7.53 MB009 Topic 8 BCG Matrix of Apple.mp4 - 13 MB011 Topic 10 Amazon Fulfillment Center and Supply chain.mp4 - 5.64 MB012 Topic 11 Amazon Investment.mp4 - 9.46 MB013 Topic 12 Apple Customer Experience Strategy.mp4 - 15.5 MB040 BCG matrix samsung.pdf - 83.3 kB01 Introduction002 MBA Course Outline.mp4 - 32.1 MB001 Course Intro.mp4 - 42.2 MB02 MBA Basics001 Module Overview.mp4 - 6.51 MB002 Topic 1 Demands, Wants and Needs.mp4 - 20.9 MB003 Topic 2 How money flows in the modern economy.mp4 - 21.8 MB004 Demand wants and needs .pdf - 185 kB004 Topic 3 STP Analysis.mp4 - 60.8 MB005 Topic 4 4P's and 7P's of Marketing.mp4 - 40.7 MB006 STP Analysis.pdf - 240 kB006 Topic 5 Service bundling.mp4 - 11.7 MB007 4p and 7p of marketing.pdf - 259 kB007 Topic 6 SWOT Analysis of Amazon.mp4 - 19.2 MB009 SWOT Analysis of AMAZON -.pdf - 328 kB03 Marketing Insights001 Marketing Insight Module Overview.mp4 - 9.29 MB002 Topic 1 Generation Characteristic.mp4 - 14.6 MB003 Topic 2 Technology Adoption Curve.mp4 - 16.3 MB004 Topic 3 Communication Channels.mp4 - 15.1 MB005 Topic 4 Product Marketing Strategy.mp4 - 18.2 MB006 Topic 6 Instagram marketing and unit economic.mp4 - 35.3 MB013 Marketing communication.pdf - 233 kB015 Instagram Influencer marketing.pdf - 167 kB04 Branding and Product Development001 Branding and Product Development Module Overview.mp4 - 9.09 MB002 Topic 1 Brand mantra Vs Brand Slogan.mp4 - 17.9 MB003 Topic 2 Brand Attributes.mp4 - 18.7 MB004 Topic 3 Benefits of Branding.mp4 - 14.2 MB005 Topic 4 How to Leverage brand image.mp4 - 11.9 MB006 Topic 5 Keller's brand equity model.mp4 - 41.4 MB007 Topic 6 Product branding Vs Company branding.mp4 - 29.6 MB008 Topic 7 Difference between Product extension and Line extension.mp4 - 18.3 MB009 Chapter 8 How Tesla developed a good brand image using POD.mp4 - 27.1 MB05 SAAS Product and Recommendation engine001 Topic 1 What is SAAS, IAAS,BAAS and PAAS.mp4 - 38.3 MB002 Topic 2 Why SAAS is so special _.mp4 - 12.7 MB003 Freemium Business Model _.mp4 - 53.2 MB004 Topic 3 Building University management SAAS.mp4 - 20.8 MB005 Topic 4 Unit Economics of SAAS.mp4 - 49.3 MB006 Topic 5 MIS and Types of data in MIS.mp4 - 21.8 MB007 Topic 6 How Recommendation Engine works.mp4 - 24.4 MB07 Startup Basics001 Startup Basics Overview.mp4 - 18.6 MB002 2.Why Government Supports the Startup.mp4 - 29.8 MB003 3.Difference between Small Business vs Tech Startup.mp4 - 34.5 MB004 Types of Legal Entity.mp4 - 62.7 MB005 Types of business model in startup_.mp4 - 27.4 MB006 How B2B and B2C startups are different _.mp4 - 29.9 MB007 Masterstroke with Business Model Canvas.mp4 - 79.4 MB008 Network effects in startup.mp4 - 127 MB009 Startup funding Basics.mp4 - 39.8 MB08 Startup Business Model001 Shopify Subscription business model.mp4 - 48.7 MB002 Canva Freemium business model.mp4 - 53.2 MB003 Network effect in platform business.mp4 - 127 MB004 Two sided platform business model.mp4 - 90.3 MB005 Three sided platform business model.mp4 - 45.9 MB| Tracker | Seeder | Leecher |
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- InfoHash: 81B0A179552945B31E252CF53D6633BE9A9A1AE8
- Last Updated: Jul 19, 2022
- File Count: 66
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Udemy - Complete MBA course - Marketing and business Strategy
Source: 1337x
Uploaded By: notmrME
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Complete MBA course : Marketing and business Strategy
Best Selling Course designed by an MBA graduate from the syllabus of top Universities in the world.
This course includes:
* 6 hours on-demand video
What you'll learn
* Basic Marketing basics like SWOT,4Ps & 7Ps and STP.
* Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.
* Various marketing channels used by companies
* How to do sales and marketing of your product
* Amazon 3 key service business strategy to dominate the retail market.
* Unit economics matrix like Customer acquisition cot and customer life time value.
* Pricing strategy like Price Penetration, Price Bundling, and Price Skimming
* Problem with Aggregators, Platform business and Network effect
* Business strategy used by startups.
* Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc
* How product recommendation engine of Netflix and amazon works
* Horizontal and vertical strategy used by Samsung
* Strategy used by market leader, market follower and Challenger
Marketing strategy strategy course designed by an MBA graduate from the syllabus of top Universities in the world.
This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different section like Marketing Basics Overview ,Marketing insights and analysis, Branding and communication and Business Strategy and will cover all the all the important topics of Marketing in MBA. The last section of the module will further help you in understanding various strategy used by companies
1. Marketing Overview
What is marketing?
Demand wants and needs & Maslow's hierarchy of needs
How money flows in modern Economy
STP (Segmentation targeting and positioning)
Marketing Mix i e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.
SWOT analysis
2.Marketing insights and analysis
a) Analyzing Consumer
Generation characteristics
The adoption curve for any product or service
How Customer Insights helps in segmenting and targeting
b) Designing SAAS and Sales funnel
Why SAAS is special
Designing a SAAS startup
Understanding Customer lifetime value, Customer Acquisition cost, Unit economics for startups
what are Marketing Funnel/Sales funnel for a product
c) Business analysis
Product and market segmentation
Communication channels
Marketing funnels
Unit economics
d) Marketing Information System
Types of data
Recommendation engine
What is Marketing Intelligence system
Types of data used in MIS
Data-driven recommendation engine
How does a recommendation engine work?
3.Marketing communication and branding
What is branding and advantages of branding?
Types of branding?
Tesla brand positioning and Product differentiation using POP and POD (perceptual map)
Emotional branding and Brand mantra(Communicate simplify and inspire)
Brand equity (Perception, preference, and behavior)
BAV model and brand resonance model
Brand revitalization
Line extension product extension and category extension
Brand dilution
Service marketing Service marketing triangle
4.Business Strategy (Sales and Expansion)
What is a business strategy Why do we need it
Market structure(leader, challenger, follower, and nickers strategy )
Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)
Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)
Follower strategy (product imitation, conscious parallelism cloner, imitator and adapter)
Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.
Amazon killing competition strategy using diversification
Apple ecosystem strategy
Lenskart omnichannel integration
Product life cycle
Expanding the market share pie using the Ansoff matrix
Price cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)
Zero cost marketing strategy
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Learn Digital Marketing (12 Courses in 1)
Ebook/Course 72 84 3.47 GB