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[FreeCourseSite.com] Udemy - Modern Copywriting Writing copy that sells in 2018

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Folder[FreeCourseSite.com] Udemy - Modern Copywriting Writing copy that sells in 2018
Folder1. Intro to copywriting
File1. Introduction to copywriting.mp4 - 53.6 MB
File1. Introduction to copywriting.vtt - 3.56 kB
File1.1 1.1 Worksheet - Course success plan.pdf.pdf - 114 kB
File10. PRACTICE Know your audience.mp4 - 39.7 MB
File10. PRACTICE Know your audience.vtt - 8.58 kB
File11. Know your voice and tone.mp4 - 140 MB
File11. Know your voice and tone.vtt - 9.15 kB
File11.1 1.8 Worksheet - Developing your voice and tone.pdf.pdf - 36.2 kB
File11.2 1.8 Handout - Voice and tone.pdf.pdf - 434 kB
File12. Know your media.mp4 - 160 MB
File12. Know your media.vtt - 10.7 kB
File12.1 1.9 Handout - Different types of media and their uses.pdf.pdf - 151 kB
File12.2 1.9 Activity - Observe the media outlets of other businesses and how they are most commonly used.pdf.pdf - 980 kB
File12.3 1.9 Worksheet - Planning your approach.pdf.pdf - 41.1 kB
File2. What is copywriting.mp4 - 95.7 MB
File2. What is copywriting.vtt - 6.06 kB
File2.1 1.2 Handout - List of quotes about copywriting from famous copywriters.pdf.pdf - 127 kB
File2.2 1.2 Handout - Definitions and terms.pdf.pdf - 223 kB
File2.3 1.2 Activity - Collect some examples of copywriting that you find effective.pdf.pdf - 65.7 kB
File3. Join our community on Slack!.html - 1.31 kB
File3.1 How to join the student Slack group.pdf.pdf - 3.63 MB
File3.2 Link to the Slack group.html - 128 B
File4. Know your product.mp4 - 198 MB
File4. Know your product.vtt - 12.7 kB
File4.1 1.3 Activity - Analyze advertisements you see or hear for their usage of feature and benefit copy.pdf.pdf - 115 kB
File4.2 1.3 Worksheet - Finding your product's benefit.pdf.pdf - 55.6 kB
File4.3 1.3 Handout - Differences between a feature and a benefit.pdf.pdf - 171 kB
File5. PRACTICE Know your product.mp4 - 67.1 MB
File5. PRACTICE Know your product.vtt - 5.12 kB
File6. Know your competition.mp4 - 159 MB
File6. Know your competition.vtt - 10.3 kB
File6.1 1.4 Handout - John Carlton's 3 step approach to developing your USP & USP basics.pdf.pdf - 51.6 kB
File6.2 1.4 Worksheet - USP development worksheet.pdf.pdf - 35.5 kB
File7. Competitive copywriting.mp4 - 176 MB
File7. Competitive copywriting.vtt - 11.2 kB
File7.1 1.5 Handout - Getting competitive.pdf.pdf - 218 kB
File7.2 1.5 Case study - Mercedes-Benz vs. Jaguar.pdf.pdf - 641 kB
File8. Case study Volkswagen.mp4 - 152 MB
File8. Case study Volkswagen.vtt - 9.49 kB
File8.1 1.6 Activity - Volkswagen case study analysis.pdf.pdf - 76.1 kB
File9. Know your audience.mp4 - 201 MB
File9. Know your audience.vtt - 13.1 kB
File9.1 1.7 Worksheet - Getting to know your audience.pdf.pdf - 39.8 kB
File9.2 1.7 Handout - Explanation of demographics and how to obtain them.pdf.pdf - 64.1 kB
Folder2. Crafting your copy
File1. Intro to crafting your copy.mp4 - 12.6 MB
File1. Intro to crafting your copy.vtt - 2.3 kB
File10. Don't get sued (plagiarism edition).mp4 - 111 MB
File10. Don't get sued (plagiarism edition).vtt - 7.8 kB
File10.1 2.9 Handout - Avoiding plagiarism.pdf.pdf - 384 kB
File10.2 2.9 Case Study - Sample legal case of plagiarism and its consequences.pdf.pdf - 175 kB
File10.3 2.9 Handout - Types of plagiarism.pdf.pdf - 192 kB
File11. Don't get sued part (legal edition).mp4 - 68 MB
File11. Don't get sued part (legal edition).vtt - 10.6 kB
File12. Avoid common mistakes.mp4 - 182 MB
File12. Avoid common mistakes.vtt - 12.7 kB
File12.1 2.10 Handout - Types of common mistakes.pdf.pdf - 414 kB
File12.2 2.10 Handout - Resources to help correct and avoid mistakes.pdf.pdf - 2.87 MB
File12.3 2.10 Worksheet - Correcting common mistakes found in sample copy.pdf.pdf - 500 kB
File13. PRACTICE Crafting your copy.mp4 - 52.4 MB
File13. PRACTICE Crafting your copy.vtt - 8.99 kB
File2. The art of persuasion.mp4 - 171 MB
File2. The art of persuasion.vtt - 12.6 kB
File2.1 2.2 Handout - Concepts to remember.pdf.pdf - 67.1 kB
File2.2 2.2 Worksheet - Rewrite sample copy to be more confident.pdf.pdf - 42.8 kB
File2.3 2.2 Case study - Old Spice print ads.pdf.pdf - 2.4 MB
File2.4 2.2 Worksheet - Finding your authority.pdf.pdf - 80.8 kB
File3. How to use power words.mp4 - 149 MB
File3. How to use power words.vtt - 9.47 kB
File3.1 2.3 Worksheet - Rewrite sample copy to better use power words.pdf.pdf - 150 kB
File3.2 2.3 Handout - Power words and phrases.pdf.pdf - 216 kB
File4. Structure and technique.mp4 - 180 MB
File4. Structure and technique.vtt - 12.1 kB
File4.1 2.4 Handout - “Infomercial” structure.pdf.pdf - 196 kB
File4.2 2.4 Worksheet - Using the 3 step structure.pdf.pdf - 39.8 kB
File5. How to stir emotion.mp4 - 204 MB
File5. How to stir emotion.vtt - 13.2 kB
File5.1 2.5 Worksheet - Review sample copy and determine if emotion was used effectively and how.pdf.pdf - 294 kB
File5.2 2.5 Handout - Commonly used emotions in persuasive copy.pdf.pdf - 272 kB
File5.3 2.5 Case Study - Find good examples of effective emotional appeals in a campaign and discuss.pdf.pdf - 254 kB
File6. Writer's block.mp4 - 222 MB
File6. Writer's block.vtt - 15 kB
File6.1 2.6 Activity - Good practices to prevent writer's block (habits to adopt).pdf.pdf - 601 kB
File6.2 2.6 Worksheet - Beating writer's block (Jumpstart the writing process).pdf.pdf - 328 kB
File6.3 2.6 Handout - Writer's block - tools, links, and tips.pdf.pdf - 283 kB
File7. How to write simply.mp4 - 183 MB
File7. How to write simply.vtt - 12.6 kB
File7.1 2.7 Activity - Find copy that could be simplified and find the excess.pdf.pdf - 92.5 kB
File7.2 2.7 Worksheet - Planning your writing.pdf.pdf - 316 kB
File7.3 2.7 Worksheet - Simplify sample copy.pdf.pdf - 228 kB
File8. PRACTICE Writing simply.mp4 - 49.1 MB
File8. PRACTICE Writing simply.vtt - 11.4 kB
File9. Copywriting styles.mp4 - 233 MB
File9. Copywriting styles.vtt - 14.9 kB
File9.1 2.8 Handout - Copywriting styles breakdown.pdf.pdf - 143 kB
File9.2 2.8 Worksheet - Flow chart - what style works for your needs.pdf.pdf - 331 kB
File9.3 2.8 Activity - Practice communicating successfully in different styles.pdf.pdf - 420 kB
Folder3. Copywriting formulas
File1. Storytelling The Hero's Journey.mp4 - 201 MB
File1. Storytelling The Hero's Journey.vtt - 13 kB
File1.1 3.1 Handout - Using the Power of Storytelling.pdf.pdf - 1.13 MB
File1.2 3.1 Handout - Dale Carnegie's 3 Part Magic Formula vs Pay It Forward Formula.pdf.pdf - 9.96 MB
File2. Storytelling More storytelling.mp4 - 66.6 MB
File2. Storytelling More storytelling.vtt - 11.5 kB
File3. Persuasive formulas.mp4 - 127 MB
File3. Persuasive formulas.vtt - 9.85 kB
File3.1 3.2 Activity - Using the “So what” Test.pdf.pdf - 1.48 MB
File3.2 3.2 Handout - Persuasive Formulas.pdf.pdf - 1.15 MB
File3.3 3.2 Worksheet - Using the 1-2-3-4 Formula.pdf.pdf - 6.26 MB
File4. Copywriting formulas AIDA and more.mp4 - 235 MB
File4. Copywriting formulas AIDA and more.vtt - 16.4 kB
File4.1 3.3 Handout - Before After Bridge and UPWORDS Explained.pdf.pdf - 798 kB
File4.2 3.3 Worksheet - Using the ACCA and PPPP Formulas.pdf.pdf - 10.1 MB
File4.3 3.3 Handout - AIDA, ACCA, and PPPP Formulas.pdf.pdf - 9.76 MB
File4.4 3.3 Worksheet - Using the AIDA Formula.pdf.pdf - 10 MB
File5. PRACTICE Copywriting formulas.mp4 - 48.2 MB
File5. PRACTICE Copywriting formulas.vtt - 11.1 kB
Folder4. Copywriting for B2B vs B2C
File1. Intro to copywriting for B2B vs B2C.mp4 - 15.8 MB
File1. Intro to copywriting for B2B vs B2C.vtt - 2.81 kB
File2. Differences between B2B and B2C.mp4 - 128 MB
File2. Differences between B2B and B2C.vtt - 8.37 kB
File2.1 4.2 Handout - Differences between B2B and B2C.pdf.pdf - 10.3 MB
File3. B2B Copywriting Best Practices.mp4 - 37.7 MB
File3. B2B Copywriting Best Practices.vtt - 7.96 kB
File4. Case Study Zendesk.mp4 - 209 MB
File4. Case Study Zendesk.vtt - 14.2 kB
File4.1 4.4 Case Study - Zendesk.pdf.pdf - 601 kB
Folder5. Creating great headlines
File1. Intro to creating headlines.mp4 - 18.9 MB
File1. Intro to creating headlines.vtt - 3.47 kB
File2. How and why headlines work.mp4 - 161 MB
File2. How and why headlines work.vtt - 11.4 kB
File2.1 5.2 Worksheet - Making bad headlines better.pdf.pdf - 383 kB
File2.2 5.2 Handout - Headline Goals, Qualities of Good Headlines.pdf.pdf - 5.04 MB
File3. Modern formulas for headlines.mp4 - 212 MB
File3. Modern formulas for headlines.vtt - 16.5 kB
File3.1 5.3 Handout - Overview of Modern Headline Formulas.pdf.pdf - 3.56 MB
File4. PRACTICE Modern formulas for headlines.mp4 - 36.8 MB
File4. PRACTICE Modern formulas for headlines.vtt - 8.02 kB
File5. How to test headlines and why.mp4 - 186 MB
File5. How to test headlines and why.vtt - 12.7 kB
File5.1 5.4 Case Study - Failed Headline Example.pdf.pdf - 433 kB
File5.2 5.4 Handout - Testing breakdown, links to handy resources.pdf.pdf - 3.93 MB
File6. Supporting headlines with leads.mp4 - 177 MB
File6. Supporting headlines with leads.vtt - 12.1 kB
File6.1 5.5 Activity - Writing leads for strong headlines.pdf.pdf - 334 kB
File7. Creating readable headlines.mp4 - 136 MB
File7. Creating readable headlines.vtt - 10.4 kB
File7.1 5.6 Worksheet - Rewriting Headlines.pdf.pdf - 1.09 MB
File7.2 5.6 Handout - Qualities of readable headlines.pdf.pdf - 678 kB
File8. Twitter headlines.mp4 - 173 MB
File8. Twitter headlines.vtt - 11.7 kB
File8.1 5.7 Handout - Fundamentals of good Twitter headlines, 4 U's.pdf.pdf - 4.09 MB
File8.2 5.7 Activity - Collect examples of excellent Twitter headlines for swipe file.pdf.pdf - 1.14 MB
Folder6. Copywriting for landing pages and CTAs
File1. Intro to copywriting for landing pages.mp4 - 14 MB
File1. Intro to copywriting for landing pages.vtt - 2.3 kB
File2. Landing page basics and structure.mp4 - 180 MB
File2. Landing page basics and structure.vtt - 12.1 kB
File2.1 6.2 Handout - Landing page structure and common goals.pdf.pdf - 2.13 MB
File3. PRACTICE Planning your landing page.mp4 - 24.9 MB
File3. PRACTICE Planning your landing page.vtt - 7.54 kB
File4. Landing page copy styles and themes.mp4 - 199 MB
File4. Landing page copy styles and themes.vtt - 13.6 kB
File4.1 6.2 Worksheet - Implementing Landing Page Themes.pdf.pdf - 231 kB
File5. Writing copy for landing pages.mp4 - 151 MB
File5. Writing copy for landing pages.vtt - 11.7 kB
File5.1 6.5 Worksheet - Improving landing page copy.pdf.pdf - 6.06 MB
File5.2 6.5 Handout - Writing effective copy for landing pages.pdf.pdf - 3.07 MB
File6. CTAs.mp4 - 156 MB
File6. CTAs.vtt - 9.82 kB
File6.1 6.6 Activity - Creating calls to action.pdf.pdf - 1.04 MB
File6.2 6.6 Handout - Best Practices for Calls to Action.pdf.pdf - 2.7 MB
File7. Case study Shipt.mp4 - 112 MB
File7. Case study Shipt.vtt - 9.47 kB
File7.1 6.7 Case Study - Shipt.pdf.pdf - 3.7 MB
Folder7. Copywriting for email
File1. Intro to email copywriting.mp4 - 19.3 MB
File1. Intro to email copywriting.vtt - 2.86 kB
File2. Product announcements and promotional emails.mp4 - 142 MB
File2. Product announcements and promotional emails.vtt - 9.4 kB
File3. PRACTICE Email types - announcements & promos.mp4 - 26 MB
File3. PRACTICE Email types - announcements & promos.vtt - 5.95 kB
File3.1 7.4 PRACTICE - Email types - Announcements and Promos.pdf.pdf - 391 kB
File4. Newsletters and Transactional Emails.mp4 - 152 MB
File4. Newsletters and Transactional Emails.vtt - 10.6 kB
File5. Email copy best practices.mp4 - 104 MB
File5. Email copy best practices.vtt - 7.66 kB
File6. Subject lines.mp4 - 145 MB
File6. Subject lines.vtt - 10.3 kB
File6.1 7.6 Handout - Subject Line Best Practices.pdf.pdf - 261 kB
File7. Writing letters and brand messages.mp4 - 140 MB
File7. Writing letters and brand messages.vtt - 10.3 kB
File8. Case study Physician Associates Survey.mp4 - 104 MB
File8. Case study Physician Associates Survey.vtt - 8.61 kB
File8.1 7.8 Case study - Physician Associates Survey.pdf.pdf - 6.9 MB
Folder8. Copywriting for social media
File1. Intro to social media copywriting.mp4 - 23.1 MB
File1. Intro to social media copywriting.vtt - 4.36 kB
File2. Social media platform differences.mp4 - 141 MB
File2. Social media platform differences.vtt - 11 kB
File2.1 8.2 Handout - Social Media Platform Differences.pdf.pdf - 10.2 MB
File3. PRACTICE Social media platform differences.mp4 - 25 MB
File3. PRACTICE Social media platform differences.vtt - 5.83 kB
File4. Writing profiles for social media.mp4 - 105 MB
File4. Writing profiles for social media.vtt - 8.57 kB
File4.1 8.4 Activity - Practice writing social profiles.pdf.pdf - 8.4 MB
File4.2 8.4 Handout - Writing Social Media Profiles.pdf.pdf - 2.77 MB
File5. Headline and copy best practices.mp4 - 149 MB
File5. Headline and copy best practices.vtt - 11.9 kB
File5.1 8.5 Worksheet - Creating Effective Headlines and Copy for Social Media.pdf.pdf - 267 kB
File6. Copywriting for Facebook.mp4 - 158 MB
File6. Copywriting for Facebook.vtt - 12.5 kB
File6.1 8.6 Handout - Copywriting for Facebook.pdf.pdf - 1.35 MB
File6.2 8.6 Worksheet - Writing Effective Copy for Facebook.pdf.pdf - 618 kB
File7. Copywriting for LinkedIn.mp4 - 109 MB
File7. Copywriting for LinkedIn.vtt - 8.38 kB
File7.1 8.7 Worksheet - Optimizing LinkedIn Profile Copy.pdf.pdf - 1.56 MB
File8. Case study iostudio.mp4 - 101 MB
File8. Case study iostudio.vtt - 8.66 kB
File[CourseClub.NET].url - 123 B
File[FreeCourseSite.com].url - 127 B
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  • InfoHash: 318B77B0F49A9B0EB235553E3DA800928299792D
  • Last Updated: Jan 24, 2022
  • File Count: 216
  • File Category: 9
  • Tags: In 2018, That Sells, Copy, Writing, Copywriting, Modern, Udemy, Other, Tutorials
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Udemy - Modern Copywriting: Writing Copy That Sells In 2018

Source: 1337x

Uploaded By: fcs0310

Udemy - Modern Copywriting: Writing Copy That Sells In 2018

Learn how to strategically deliver words that get people to take action using the art and science of copywriting.

For more Udemy Courses: https://freecoursesite.com

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